Selling the CopyWriting Titles, Blurbs & Captions That Grab Attention
Today's readers are better described as skimmers and scanners. The story is the last thing and least-read thing on the page. Make headlines, captions and blurbs an integral part of the writing and editing process.
We will discuss ways to write:
- brighter, more attractive heads
- summary blurbs that give readers the benefit
- internal blurbs that tease and coax
- captions that complement and inform