Doing the Right Thing: Ethics

Gaining and Maintaining Credibility Through Principled Reasoning

As a publisher, editor, writer or anyone else connected with a publication, you are faced with ethical dilemmas every day. It's time to do more than talk about ethics and its importance. This seminar will teach you steps to take to solve ethical problems by using the Potter Box. Learn this method of moral reasoning of Dr. Ralph Potter of the Harvard Divinity School.

You will learn how to:

• raise the level of discussions about ethics
• assess a given situation, gather the facts about a case
• identify personal, societal and business values involved
• apply ethical principles, such as Kant's categorical imperative, utilitarianism, Rand's rational self-interest
• assess your loyalties - your audience, your advertisers, your owners
• make ethical reasoning a normal, essential part of decision-making
• develop ethical guidelines for all members of your staff
• make ethics help your business grow

• About Don Ranly
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  • 39 Errors You Don't Want to Make
  • Corporate Writing At Its Best
  • Doing The Right Thing: Ethics
  • Improving Your Interviewing Skills
  • Learning to Write from The Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy …
  • Seven C's to Credibility
  • Sharpening Your Editing Skills
  • What Do You Mean By That?
  • What's Makes a Good Newsletter?
  • Writing Revival
• 1-3 Hour Writing Seminars
  • Corporate Writing at its Best
  • Learning to Write from the Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy
  • Seven C's to Credibility
  • Writing Revival
• Full-Day Writing Seminars
  • Ranly On Writing: One-Day Program
  • Ranly On Writing: One-Day With Critiques
  • Ranly On Writing: Two-Day Program
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  • Advanced Writing & Critiques: One-Day
• 1-3 Hour Editing Seminars
  • 39 Errors You Don't Want to Make
  • Sharpening Your Editing Skills
• Full-Day Editing Seminars (grammar)
  • Two-Part Grammar: One-Day Program
  • Three-Part Grammar: One-Day Program
• Other Seminars
  • Doing the Right Thing: Ethics
  • Improving your Interviewing Skills
  • What Do You Mean by That?
  • What Makes a Good Newsletter?
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