Refrigerator Journalism

Presenting Useful Information in the Most Usable Way

In today's microwave world, in-a-hurry readers want practical information presented in the most efficient and effective way. Everyone - writers, editors, designers, photographers, illustrators - must become more concerned with the presentation of ideas. Learn the techniques of "refrigerator journalism" - present information your readers will clip and stick on their refrigerators or bulletin boards.

We will discuss ways to:

• make more efficient use of readers' time (and money)
• become more user-friendly, accessible and interactive
• think more visually and graphically
• use different kinds of lists, subheads, blurbs, boxes, charts
• apply the "useful" test to the cover, the TOC and throughout the book
• get more attention, retention and action from your readers - and please your advertisers

• About Don Ranly
  • Contact Information
  • Biography
  • Resume
  • Past Seminars
  • Critique Service
  • Testimonials
• All Programs (a-z)
  • 39 Errors You Don't Want to Make
  • Corporate Writing At Its Best
  • Doing The Right Thing: Ethics
  • Improving Your Interviewing Skills
  • Learning to Write from The Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy …
  • Seven C's to Credibility
  • Sharpening Your Editing Skills
  • What Do You Mean By That?
  • What's Makes a Good Newsletter?
  • Writing Revival
• 1-3 Hour Writing Seminars
  • Corporate Writing at its Best
  • Learning to Write from the Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy
  • Seven C's to Credibility
  • Writing Revival
• Full-Day Writing Seminars
  • Ranly On Writing: One-Day Program
  • Ranly On Writing: One-Day With Critiques
  • Ranly On Writing: Two-Day Program
  • Ranly On Writing: Three-Day Program
  • Advanced Writing & Critiques: One-Day
• 1-3 Hour Editing Seminars
  • 39 Errors You Don't Want to Make
  • Sharpening Your Editing Skills
• Full-Day Editing Seminars (grammar)
  • Two-Part Grammar: One-Day Program
  • Three-Part Grammar: One-Day Program
• Other Seminars
  • Doing the Right Thing: Ethics
  • Improving your Interviewing Skills
  • What Do You Mean by That?
  • What Makes a Good Newsletter?
• Clients
  • Associations
  • Conventions
  • Corporations
  • Education
  • Government
  • Healthcare
  • IABC & Chapters
  • Publications & Publication Companies