What Makes a Good Newsletter?

Isn't it time to re-tool and re-fuel your newsletter engines? Does your newsletter still look like it did before the Internet? Have you become more visual, accessible and interactive? Are you serving readers with useful information in the most usable way? Whether you're putting out an internal newsletter or marketing an external one, pick up some newsletter tips that will guarantee you better results.

You will review the:

• importance of niche-picking an audience in this age of mass customization
• pros and cons of the "bulletin-board," the "news-letter," and the "magaletter"
• importance above all else of saving readers time and ways to do that
• techniques of turning all information into useful information
• ways to make information immediately usable
• means and advantages of becoming more accessible and interactive

• About Don Ranly
  • Contact Information
  • Biography
  • Resume
  • Past Seminars
  • Critique Service
  • Testimonials
• All Programs (a-z)
  • 39 Errors You Don't Want to Make
  • Corporate Writing At Its Best
  • Doing The Right Thing: Ethics
  • Improving Your Interviewing Skills
  • Learning to Write from The Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy …
  • Seven C's to Credibility
  • Sharpening Your Editing Skills
  • What Do You Mean By That?
  • What's Makes a Good Newsletter?
  • Writing Revival
• 1-3 Hour Writing Seminars
  • Corporate Writing at its Best
  • Learning to Write from the Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy
  • Seven C's to Credibility
  • Writing Revival
• Full-Day Writing Seminars
  • Ranly On Writing: One-Day Program
  • Ranly On Writing: One-Day With Critiques
  • Ranly On Writing: Two-Day Program
  • Ranly On Writing: Three-Day Program
  • Advanced Writing & Critiques: One-Day
• 1-3 Hour Editing Seminars
  • 39 Errors You Don't Want to Make
  • Sharpening Your Editing Skills
• Full-Day Editing Seminars (grammar)
  • Two-Part Grammar: One-Day Program
  • Three-Part Grammar: One-Day Program
• Other Seminars
  • Doing the Right Thing: Ethics
  • Improving your Interviewing Skills
  • What Do You Mean by That?
  • What Makes a Good Newsletter?
• Clients
  • Associations
  • Conventions
  • Corporations
  • Education
  • Government
  • Healthcare
  • IABC & Chapters
  • Publications & Publication Companies