Selling the Copy

Writing Titles, Blurbs & Captions That Grab Attention

Today's readers are better described as skimmers and scanners. The story is the last thing and least-read thing on the page. Make headlines, captions and blurbs an integral part of the writing and editing process.

We will discuss ways to write:

• brighter, more attractive heads
• summary blurbs that give readers the benefit
• internal blurbs that tease and coax
• captions that complement and inform

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